I’m a copywriter by trade, but I’m also a freelancer and an entrepreneur, and I’ve learned a lot about both.
I quit my job as a copywriting agent for a major publishing house a few years ago, to pursue a career as an entrepreneur.
I was working as a freelance copywriter for a small publisher, but this wasn’t my first rodeo as an independent copywriter.
My experience has taught me a few things about how to grow and evolve as an entrepreneurial entrepreneur.
My goal with this post is to share my thoughts and lessons from my experience with freelance copywriting, and what I’ve gleaned from the experience.
It’s also a chance to help you identify some key issues that you may not have known about before.
I’ve put together a list of questions and strategies that you can use to help build your copywriting portfolio, and then provide a few suggestions for writing a successful copywriting pitch.
So let’s get started.
What Is Copywriting?
I’ve been working as an author and business owner since the age of 9, and for years I’ve struggled to keep up with my writing obligations.
This was especially true during my college years, when I was trying to get my A level writing program off the ground and get my foot in the door as a freelancers and copywriters.
I used to write everything in my own voice.
I would write a paragraph or two, then write the rest of the article in my voice, and finish it off with some sentences that I’d made up.
I’d even write my own summary for the piece.
My writing was often so poor that it would often take me days or even weeks to get through a piece.
It would be the same with any type of business I worked on, and it was often frustrating because I would spend hours trying to make the right words come out of my mouth, or I’d make a bad choice of words or grammatical errors that were distracting from the message.
Writing a copy is different, because you are creating the copy, not the story.
A copy is an opportunity for your readers to engage with the content you are writing.
The copy should make sense to the reader, be compelling and be informative.
Your audience will likely be interested in the story, and the content will have the potential to engage them.
You can also get more than just the story by making your copy clear, and not bogging down the reader with unnecessary information.
Make sure you have an overview of what you’re trying to say and where you want to go, and your text is structured to communicate that.
Don’t be afraid to give the reader a sense of direction, as that helps them to follow along and get a sense for what the content is about.
Write a Copy of Yourself That’s a lot of words.
The more words you use, the more words will have to be crammed into your writing.
It will also make your writing look less professional.
If you’re a copyeditor, you know that you need to make sure your writing is up to scratch.
You need to be as good at creating compelling content as you are at creating copy.
For example, if you’re writing a short article that is one paragraph long, you’ll need to break that up into multiple paragraphs, or paragraphs that are longer than one paragraph.
A long, long article is not a persuasive article.
Make a copy that is at least four words in length, and that’s a reasonable number to write a story about.
Don- the most important thing is to write an effective copy.
The goal of a good copy is to tell the reader the story you’re telling, and you need it to be compelling enough that they will want to read it.
Donkey Do Not Enter the Picture I want to stress that writing good copywriting is not about creating something compelling.
It requires effort.
If your story is a bad example, or you’re creating a confusing story, you’re not writing copy.
If the story is about a bad decision or a bad business practice, it’s not a good story.
You don’t have to write about something that’s not really there.
You may not even want to write it, but if you write a bad copy, you may have to rewrite it.
So don’t create something that looks like a good idea when you’re talking about it.
You’re better off writing something that sounds good.
A Good Copy is Not a Bad Idea The goal for a good, well-crafted, professional copywriting story is to create a feeling of confidence.
You want the reader to feel confident that you’ve put in a good amount of effort into creating a compelling story.
Your story needs to feel like a real story, not just a product.
If it looks like it could be a good product, it is.
But if it’s just a sales pitch, it may not be. That’s why