What is Copywriting?

By Angela Lai Next Big Futures is a new series about how technology is transforming the way we work and learn.

This week, we’re talking about how copywriting is changing how we work.

How do we create copy that’s both relevant and meaningful?

Is it possible to write a catchy copy of a popular song that is both entertaining and effective?

These are some of the questions we’re asking ourselves and we’re starting to see the results.

We’re also talking about what it means to create effective copy.

Read more Angela Lais is a copywriter and copywriter coach.

She’s an author, speaker, and producer.

She founded the agency Copywriting for Business, which offers creative writing workshops, online classes, and training to businesses that need help with their copywriting.

She also co-founded the award-winning company Copywriting.com.

Her first book, The Art of the Copywriting Story, is now available in paperback and ebook format.

Angela has worked as a copywriting coach and writer since 2012, and is currently a copywrite teacher.

Angela graduated from the Wharton School of Business and the Whittier School of Art and Design at The University of California, Berkeley, where she received a Bachelor of Arts in creative writing.

She earned her master’s in creative journalism from the University of Southern California.

Learn more about Angela’s writing at thewriterwriter.com and on Twitter at thesundaymorningwriter.