The copywriting industry is changing all the time.
We’ve got people writing for magazines, websites and even the likes of Spotify.
It’s now also becoming easier for businesses to attract the best copywriters in Australia.
With a global workforce of 2.2 million and growing, there’s no shortage of demand for quality copywriting.
But what if you’ve got no experience?
What if you’re a first-time author who’s just finding out what to do?
In this series, we’ll take a look at how to get your foot in the door.
Copywriting basics For aspiring copywriters, the basics are the same as any other career: get your CV, read up on your subject and decide if you want to try your hand at writing a copy for a client.
You can start by getting your CV out to your first-line copywriters.
The aim is to find the best person to work with, who’s already got some experience.
This may mean going to the industry association or other reputable organisation that is responsible for the industry.
If you don’t have a CV yet, consider going directly to the organisation you want a job with.
If it’s a reputable organisation, it may ask you questions about your writing style.
Once you’ve found the right person, ask them for a copywriting sample.
This can take a few days or weeks depending on the company and the work they’re doing.
There are also copywriting seminars and classes available at a few of the biggest organisations.
If your work is in an industry where the job description calls for a high-level copywriter, you might be able to get some help from a career counsellor, freelance copywriter or an agent.
Find out more about what it’s like to be a copywriter in Australia with a copy editing course.
Get your copy written What you need to know about copywriting If you’re new to the profession, the first step is to learn about the process.
The copywriter will be writing for you.
The most common way is to email them, but you can also go direct to a copyeditor or copywriter yourself.
There’s a whole lot more to writing a successful copy for an online client, and it’s all about being clear and concise.
Here’s how you get a copy.
Find the right writing style The most important thing about writing is the tone and style of the writing.
The first thing you’ll need to do is decide if the writing is written for an audience that is looking for something specific, or if it’s written to a broader audience.
The content of the copy needs to be interesting and entertaining.
It needs to fit in with the business or company’s brand image, but also the copy itself.
The types of copy that are suitable for a company’s website, or a newsletter, will vary depending on their target audience.
For example, an online newsletter might focus on a specific niche or product.
An e-commerce site might focus more on the consumer side of things.
The type of writing you want will depend on your job, your current skills and how much experience you have.
What kind of copy should you use?
It’s important to remember that you can’t always write the same copy for everyone.
If a copy you’re working on isn’t what you need, it might be because the company’s own copy is too similar to the one you’re using.
You might want to change the tone of the headline, and the title of the newsletter or e-letter.
If the copy doesn’t seem like a match for your target audience, you’ll have to start by researching what works and what doesn’t.
Read up on what the copywriting standards are in your industry.
Are they aligned with your experience level?
If you are still unsure about what’s appropriate for your particular situation, take some time to research the standards.
They may be relevant for your own industry.
Get advice from someone who has experience with your subject It can be a good idea to have someone to help you with this.
They might have experience writing copy for other clients and they can be an experienced copywriter themselves.
You could contact one of the industry associations or other professional organisations.
Some copywriting schools offer online classes for beginners.
It can take you a few weeks to get to grips with the subject and can give you a sense of what works for you and your career.
It might be worth trying to find a copy editor to get started.
If they’re the right fit for you, they can advise you on how to go about getting your copy to the right people.
Make sure you don