‘The biggest mistake you can make’: How to become a great travel copywriting professional

If you’re thinking about becoming a travel copywright, here are some tips for getting the job done.


Start early The key to landing the job as a travel writer is starting early.

It’s better to have a copywriter on staff for six months than for the whole year, but that’s no guarantee you’ll land the job.

Start with the basics: Know where you’re going and what you’re looking for in a story.

Write your travel copy in the form of a short article and then attach an email address and phone number.


Keep it short Your travel copy should be brief and concise.

You want it to be clear that you’re writing about your upcoming trip, so don’t add extra information.


Find a suitable title Your travel copy needs to tell the story well.

If you want to impress people, include the name of your destination in the title.

Try to make it as easy as possible to read: Use the heading, the body copy, the footnotes and a few other elements.

Don’t be afraid to use punctuation marks or italics to help the reader make out the information.


Use a headline and copy The headline should make your reader understand what you want them to read.

Your copy should explain how the content is different from what they’re used to reading.


Use bold, italic and underline colors Use bold for headline and italic for copy.


Make sure your story is clear When it comes to writing travel copy, it’s important to be specific.

Use the headline of your story to set out your story and make it clear how the story will be read by people you meet.


Keep your content short It’s important that your travel story be as short as possible.

Don of try to write a story that is just two or three pages.

Write something that is three or four pages, then try to add additional content.


Use headlines and copy to get the reader to read the story It’s also important to include a good description of the story and its content.

The title should be easy to read, so that the reader will be able to understand the content.


Include links in your copy Use links to tell readers about the content you’ve written.

If possible, link to your website, blog or website’s landing page, so people can access your content directly.


Don ‘t be afraid of the big reveal While a good travel copyeditor will be working closely with you, there are some things you should keep in mind when writing your travel stories.

If the information is new to you, use the headline and the copy to make your readers understand the information and then use the heading to explain what’s new.

If it’s a story you’ve been reading about before, the heading will be a little different and the title will be shorter.

Keep the information as clear as possible, but don’t be too specific.

When it’s time to send your story out, be as specific as possible so that readers will be as prepared to read your travel pieces as you are.