When you write a copy that is not relevant, it will be less effective.
That is the view of copywriting guru Peter B. Schuster.
Schusters latest book, copywriter for dods, provides a practical checklist of when to stop and rewrite.
Schusters advice can be applied to any kind of writing.
It is meant to be the last word on the matter.
Copywriting is an area where there is no such thing as an absolute rule.
There are always exceptions to the rule, and we are all aware of them.
It all depends on the situation and the circumstances.
When I was writing a copy for my clients, I was always aware of the risks involved.
There was always a possibility that my words could fall foul of a legal action or of being published.
It was always my job to make sure they did not.
The best copy writers will never be the best copywriters, Schuster says.
We all have different personalities and talents, and the process of getting the copy that you need for your client can be very different.
But it is worth remembering that copywriting is not a silver bullet and it is a craft that can be learned.
If you find yourself in the position of having to rewrite your copy, there are a few tips that can help you avoid making the same mistake again.
Here are some of the most important advice that you can take from this guide: Make it personal You can often write a great copy by including the person who is actually writing the copy, rather than just quoting them.
There is no substitute for genuine connection and empathy.
If your client is the person you are writing for, this will help you better understand their personality and motivations.
If it is the copy you have read before, you can always use that to help you improve your copy.
Don’t assume that a copy will be read by a reader.
If the copy is written by someone who has a different style to your own, that can lead to a copy which doesn’t fit the situation or the reader’s expectations.
Always be prepared to edit your copy if you think it is being written to suit your audience or that it has been written to a different audience.
This is a sign that your copy is not being read well.
The copy you write should always have a link back to your website or blog.
If there is a link on your copy you can use, this is a good place to link back if you do not know who wrote it.
This may be important to your clients as they might have to share the copy on social media, or even through a direct link on their site.
It can be a good idea to have a website and a blog to show your clients that you know what you are talking about.
You can use the copy to show them that you understand their concerns and concerns can be difficult to communicate to them.
Be aware of your audience You have got to be aware of what your audience is thinking about.
If they have a different point of view to yours, they will have a hard time getting their message across.
Your copy is a reflection of what they think, rather that of the copywriters they have consulted.
They can tell you which part of your copy they are looking at and why.
It might help to include an explanation of the point of the piece.
It may be helpful to include a link to a section on the site you are linking to.
The section may have an icon for the reader to click on and read the article, or it may have a simple summary to help them get started.
If a reader has an issue with your copy that has not been addressed, ask them to contact you about it.
Be honest with your readers You can be too honest with yourself.
It could be that you have been reading copy for a long time and your readers are tired of it.
Your audience may not be.
They may just be tired of hearing about your copywriting.
It does not matter whether you are being honest with them or not.
Your readers can also tell you that you are too good at what you do.
There will be times when they are going to be tempted to say, “No, I am not that good at it.
I am too busy”.
Make them aware that your writing style is different to theirs.
If that happens, make sure you tell them why.
You should not be doing this just to get a laugh out of them, or to get some sympathy from them.
You need to be honest with their expectations and expectations are sometimes different to your readers’ expectations.
Make sure that you do your best to make it clear that you want to communicate with them.
Make it clear what they need to understand to understand the writing, so that they can understand the message that you intend to convey.
If this is not the case, they may not understand the point you are trying to convey, and may take the copy as being unhelpful or inappropriate.
Use your own words You can always find a