How to write persuasive copy for the Philippine market.
The Philippines is the third largest producer of soybeans, which is why the country has been a favorite target of marketers looking to drive the country’s economy.
With soybeans already being grown on over 40 percent of the countrys agricultural land, a countrywide demand for more soybeans would be a huge boon for a country that is struggling with a high birth rate.
A market in which more soybean acreage equals more money in the pockets of consumers and farmers is a good place to start.1.
The Philippine market has a very diverse and complex set of interests.
So when you start thinking about how to reach consumers, you have to be realistic about the challenges you’ll face.
While the market is big, it is not very complicated.
There are two key elements to your marketing campaign.1a.
The first thing to remember is that you will not be able to win the hearts and minds of your consumers by simply writing persuasive copy.2.
It is best to start by creating the best content you can.
If you have no clue what your target audience wants to hear, try to think of your target market as a living, breathing, diverse, and complex thing.3.
Think of your copywriting as a series of questions.
How do you explain the story you want to tell?
What does the reader expect to see?
What are the challenges and opportunities?
This will be the first part of your marketing plan.4.
Your content will have to go beyond simple copy and ask a lot of questions about your target customers and the world they live in.
If your readers are going to be interested in what you have in store for them, they need to know about what you’re doing.5.
If the reader is interested in reading the whole piece, you may be able find the time to ask questions, answer them, and then leave the rest to them.
You need to create a narrative, so you have an audience for which you can write.
If this doesn’t work for you, try a bit of a narrative that starts out with the reader being a bit disappointed, and builds up from there.6.
You have to understand the market.
If not, then you need to get into the mindset of the market and the problems it faces.
For example, it may seem that the farmers who grow soybeans are getting rich, but what is the real reason for that?
Do the farmers really enjoy the income?
Is it because they are getting paid in a manner that’s comparable to the farmers earning more than $5 per day?
If the answer is no, then your marketing strategy may not work.7.
Don’t just write a simple story.
A good copywriter will ask a series or a series and a half questions, and the reader will get a sense of the problems that are being faced.8.
Your goal is to create an emotional story that connects the reader with the characters, the setting, and your vision for the story.9.
When you have the content and you’ve got your questions answered, then make sure you have a plan for how you’ll get your readers interested.
For instance, if you want the reader to buy your product, you need some information about how it will help them.
How will you convince them that it’s worth their time?10.
A successful copywriter is a leader.
She has to lead.
She needs to make sure that the content is powerful, memorable, and effective.
So, if the story is about how the farmer who grows soybeans is making money, then she needs to know how to sell that.
It’s about being a leader who can deliver the message, and to do that, she needs a clear, well-defined story.
She can’t just use one story, she has to know the story of the story and the challenges it presents.
The Philippines has been experiencing some serious challenges for a long time.
The government has been pushing through reforms in the last decade or so, but the current government, led by President Rodrigo Duterte, is determined to continue pushing ahead.
The current government is also trying to tackle the drug trade, but with Duterte’s policies, drugs are becoming more prevalent.
In the meantime, the country is facing a severe shortage of food, fuel, and other basic necessities.
These are not trivial issues to deal with.
So if you’re looking for a strong and effective copywriter who can create compelling, memorable copy for your company, then the Philippines is a market you should seriously consider.
Read more about copywriting in The Philippines