Copywriting is one of the most undervalued professions in Ireland, according to a new report by a leading job agency.
Key points:The agency found that copywriters in the industry are making up only about 5% of all jobs in IrelandThe jobs they do pay a high rate of commissionThe majority of copywriters are young, female, educated and maleThe agency said copywriters have a “significant role” in the creation of a successful product and the retention of staffThe industry is currently in its infancy, but the growth in copywriting is being seen as a potential career for many young, highly educated, female copywriters.
The Irish Times report said the majority of the jobs in the sector are currently held by women, who earn around 8% more than men.
“A small proportion of the job is actually done by men, but that is not to be overlooked,” the report said.
“The majority, however, are young and female, and the vast majority of them are doing their own copywriting.”
Most copywriters don’t have a background in advertising or marketing, but a lot of them do have a significant role in the creative creation of products and services.
“They work in the field of copywriting to produce copy that is appealing and engaging to their customers and customers’ friends and family.”
There is no doubt that copywriting can be a very rewarding job, and they will make a positive contribution to the success of their employer.
“However, the number of women in the copywriting industry has been on the rise over the past five years, with the number growing by more than 10% between 2013 and 2016.”
The report said that of the more than 300 companies surveyed, around 50% of the copywriters were aged 18 to 29.
Of the copy writers surveyed, 54% were female.
Only 15% were male.
“Many copywriters start their careers in their late teens and early twenties, but for many of these young women it is a great opportunity to hone their skills and hone their craft,” the agency’s chief executive, Michelle Mulligan, said.
The report’s findings are in stark contrast to the reality of many copywriting jobs in this country.
“We find that the majority, if not all, of the people in the workforce in copy writing are women, which means they are making a much higher percentage of commission than the male copywriters,” Ms Mulligan said.
Ms Mulligan described copywriting as a “diverse industry” that is still very much undervalued.
“What we see in Ireland is that copy writers are taking on roles in the marketing, brand, customer service and sales of all sorts of products,” she said.
She said the sector is growing at a rapid pace and has the potential to deliver great results.
“As we have seen over the last five years we are seeing a rise in the number and variety of services being created in the Irish copywriting sector, with many of those being of a creative, professional and social nature,” Ms Lynch said.
What is copywriting?
A copywriter is a professional who creates and writes an effective copy of a particular product or service.
The industry has a wide range of professions, from marketing to social media and advertising to the arts and education.
The main roles are the creation and development of the product or a service, as well as its delivery.
The majority are women.
The vast majority are educated and highly qualified.
In 2017, there were 2,000 copywriters on the payroll, of whom 1,800 were female and 1,500 were male, according the latest statistics available from the Employment Department.
The agency’s report said there are around 400 copywriters across the country.
Ms Lynch said there is a “strong emphasis” on creating a “vibrant” work environment.
“When you are creating a copy, you are making sure that you create a positive, positive and engaging experience for your client,” she added.
“You are also giving them a sense of ownership of the creation, the process and the outcome of their copywriting.”
Ms Mulliegan said there was a huge need for women in this industry.
“People are increasingly turning to their copywriters for their own personal growth and their own creativity,” she continued.
“In order to achieve this, the industry needs more women in key roles.”
A copywriting school, which is a free, one-stop-shop for all copywriters, is currently being run by the agency.
Ms Murlagh said the school is currently recruiting for its second year and is targeting people from different social backgrounds.
“It’s great to see that there is an interest from all different parts of the population, but especially those with a background of creative writing,” she noted.
The organisation is also looking at the creation or management of a new copywriting company, a part-time, part-year position.
“If you are interested in becoming a part of this process, please contact us,” Ms Murlag