Copywriting tips from the pros: A few tips for copywriters on the importance of being authentic, a good way to write your best, and a list of copywriting formulas.1.
Be authentic and authentic only.
You can’t always be authentic when you are writing for a client.
You need to be authentic to the client, but only as much as you can be.
Be yourself and be yourself for your clients, not yourself to the clients.2.
Always write with an open mind.
And be truthful.
The truth will never be too much for the client to bear.3.
Keep the copy to yourself.
Make your copy as short and as simple as possible, but do not leave the client out of the conversation.
Your copy will always be your most effective tool.4.
Write as much about the client as possible.
When you write a copy for your client, make sure that the information you include is relevant to the topic at hand.5.
Write in the style of a personal assistant.
Write a letter that is a snapshot of what your client thinks about the article you are about to write, and not a long-winded email.
You will never get the message across as clearly as if you were writing it from a business manager.6.
Use your voice.
A strong voice will help your copywriting become as clear and concise as possible so you can get to the point quickly.7.
Use the right words.
The best copywriters have a clear understanding of what they are writing about, so make sure you use the right word for each point in your piece.8.
Don´t change your tone, words, or sentences until it feels right.
And don´t ever change your copy after you have written the article.9.
Keep it short.
Don�t put too much thought into writing a short copy.
Write something that feels like a paragraph with a single sentence, then move on to the next paragraph.10.
Use strong language.
Don`t be afraid to use strong language in your copy, because it will make your copy more impactful and help your client understand you better.11.
Make it clear.
A copy that is too long will have no effect on the reader.
Donât leave the reader out of it.
The reader needs to be the one to make the decision about what to read.12.
Make sure you give your readers context.
You have to be honest, but also tell the story.
DonÃ¢t write about the content in the article, but rather use context to give readers context to the story you are telling.
If you want to write a great article, you have to write about your content.13.
You should use humor to make your message clear.
When using humor, be as funny as possible without going too far.14.
Use colorful images to emphasize the point.
And if you want your article to stand out, use images that convey a different tone, such as color.15.
DonÂt be lazy and use only a few words that will convey your message.
It will make the reader feel as though you know more about the topic you are talking about.16.
Visuals are an effective way to convey your point and give the reader context to what you are saying.17.
Write with a focus.
Don¹t just use your words.
Use a clear, concise and compelling message.
Use all the words you have in your head to get your point across.18.
Don«t use jargon to tell your story or to get an audience to buy your product.
DonÙt use buzzwords like ‘wow,’ or ‘wow good,’ to sell your product to the public.
Use language that is neutral and understandable.
And use the best language you can.