Copywriting is a powerful force in business and the entertainment industries, and it is no surprise that a lot of the best copywriters have been working in both industries for many years.
Nowadays, we are seeing a proliferation of the role copywriting plays in the creative process as we have become increasingly reliant on creative work to drive consumer and advertiser engagement.
This is especially true in the media and entertainment industries where digital media has been a big part of our lives for decades.
This article explores how copywriting influences both business and film at the intersections of business and media, as well as how these influencers influence the way we create content.
Michael D. Smith is the Founder and CEO of Copywriting Inspiration.
He is also the co-author of the book The Copywriter’s Guide to Success: The 10 Secrets to a Great Copywriting Career.
This piece was originally published at The Business Insider.
Read more articles by Michael Smith