Business and consumer reporter Annette McAlpine looks at how copywriting gigs have become a popular and lucrative way to make money for business owners.
“Copywriting is often considered a last resort for some copywriters, especially those working in the online sector.”
However, the internet has allowed for copywriters to reach a wider audience with their content, which is why the digital market is booming,” Ms McAlpines co-author of the new book, Copywriting Jobs for the Jobless: The Business of Copywriting, said.
In an online industry where a new copywriter can quickly reach millions of potential customers, many businesses have begun to focus on a copywriting position that may be considered a temporary position but will eventually pay well.
A recent survey of copywriters found the average income for a copywriter was $1,400 to $3,000 a year.
But copywriters’ incomes can also vary significantly.
The average salary for a professional copywriter in Australia is $1.5 million, according to data compiled by Ipsos.
Another survey by the Association of Copywriters found that in 2016-17, the average salary paid to a copyeditor in Australia was $2.1 million, while the average paid to copywriters in the United States was $3.5million.
And for most of Australia’s history, a copywrite was not a permanent job.
It was a temporary occupation that lasted a few months before being replaced by a permanent one.
At the height of the printing and publishing boom in the 19th century, for instance, copywriters earned a monthly wage of about $150.
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