A successful copywriter needs a strong story.
If you’ve read this article, you’ve probably read that story before.
You might have heard of the legendary John Steinbeck.
You know what else he wrote?
“The Grapes of Wrath” or “The Color Purple” if you’re into that sort of thing.
He was a writer whose life was a series of stories about what happened when you were born.
You could imagine what a terrible story his writing would have been if he hadn’t written “The Picture of Dorian Gray” and “How the Grinch Stole Christmas.”
Steinbeck also wrote “The Catcher in the Rye” and other classics.
His stories are just amazing.
But he didn’t have a perfect story.
He didn’t know how to create one.
He knew how to write a story, but he didn